Preventing Customer Theft - A Guide For Retailers
The
definition of theft
A
person who dishonestly takes property belonging to
another, with the intention of permanently depriving the
other of it, is guilty of theft.
Terminology
Many
believe that theft is taken less seriously if it is
against shops, and that use of the expression 'shoplifting'
has contributed to that downgrading. We want to convince
people that this is not so and it would be better to use
the phrase 'customer theft' or 'shop theft'
instead.'
The
scale of customer theft
The Criminal Statistics for England and Wales for 1994
show that 115,494 offenders were found guilty at court or
cautioned by police for theft from shops.
The 1994 Home Office Commercial Victimisation Survey (covering
England and Wales) estimated that the costs of customer
theft to retailers amounted to some £203 million.
The 1994/95 British Retail
Consortium annual survey of crime against retailers (covering
the whole of the UK) showed that the witnessed incidence
of customer theft cost retailers £213 million. However,
retailers also estimated the cost for unwitnessed
customer theft as an additional £451 million.
The
main types of customer theft in shops
Non-professional
- Opportunists - Many
shop thieves are not regular thieves, but are
influenced by opportunities such as easily
accessible display areas, or goods left
unattended on counters.
- Persistent
thieves - Many
thieves steal regularly - every day or every week
perhaps. They mix genuine purchases with some
stolen goods and may be some of your oldest or
most trusted customers. Do not take anyone for
granted.
- Juveniles -
Young
people can be influenced by peer pressure to
steal. This can be part of a 'group syndrome'
where young people only steal when they are
together. They tend to steal such items as
electronic games, CDs and fashion goods.'
- Thieves
who use children - Some
family teams make use of children to steal items
(in order to avoid convictions) or to cause a
distraction that will conceal the theft.
- Mentally
disturbed - A
very small group of people have a mental disorder
which compels them to steal. Sometimes goods are
taken which are of no value to the thief (such as
single shoes), and when caught, they are often
found to have large quantities of such goods
hoarded at home.
- Drug
abusers - Many
shop thieves steal to support a drugs habit,
which can cost users hundreds of pounds a week.
They often see shop theft as the easiest way to
raise money.
- Steaming
- This
is a technique where a large gang will enter a
shop and intimidate, threaten or distract staff
in order to steal large quantities of goods
before running off. It is dangerous to tackle
these people as they are likely to resort to
violence.
- Staff
collusion - Sometimes
shop staff help thieves to steal, either actively,
or by turning a blind eye to what is going on.
Thieves may pay the member of staff to co-operate
with them, or they may intimidate them into doing
so.
Professionals
Professional thieves target high value goods, and often
steal a great many items eg entire racks of clothes at
one time.
They
often work in teams passing the goods through
several pairs of hands before they are eventually
taken away. Some gangs also employ 'minders'
to protect them.
What can
you do about it?
Not all of the following practical suggestion will apply
to your business. The level of shop theft committed
against your premises will depend on a range of factors.
These include:
The
type of goods you sell
The
location
The
layout of your shop and the style and location of
your displays
The
local crime rate
The
hours you trade
The
number of staff you employ and their experience.
Establish
a policy
Establish a store policy for the prevention of customer
theft and ensure that all staff are aware of it. Remember
to brief new and part time employees on store policy
procedures.
Train
your staff
Well trained and alert staff form the basis for good
crime prevention. Don't rely on technology instead
of investing in proper staff training. Get advice from
your crime prevention officer, or your trade association
or trade newspaper. Training need not be expensive - 15
minutes each week should be enough to refresh your staff's
memories, and stay alert.
Vigilance
Teach
your staff to be alert, and to recognise shop thieves.
Thieves will often look around the room rather than at
the products, or behave in other suspicious ways. Train
your staff to spot potential thieves.
Knowing
what to do when a suspect is identifiedDecide
what you expect your staff to do when a suspect is
identified. Making suspects aware that they have been
noticed will often be enough to deter crime. Use the
normal sales approach eg 'can I help you in any way?'
or 'can I help you find anything?' Make
yourself busy near the suspect; keep walking past them;
smile at them, and look them in the eye. If the theft has
already occurred you will want your staff to keep the
suspect under observation - or alert specialist security
staff if you employ them - with a view to making an
arrest.
Physical
security
Use of a combination of preventive measures. Most
strategies work best in combination rather than isolation,
eg CCTV can work effectively, particularly where helped
by security mirrors, good lighting, and alert well-trained
staff. Store design is important. Ask your crime
prevention officer to advise you. Some useful measures
are:
- Display
dummy or 'disabled' goods
- Empty
record sleeves and compact disc boxes. Electrical
equipment with key components removed.
- Cabinets
and cabinet security
- Displaying
goods within glass cabinets. If high value goods are
displayed in cabinets, the glass needs to be fixed so
that it cannot be lifted out. Locks must be of good
quality, and access to keys strictly controlled. Put
yourself in the place of the thief and see how easy it is
to steal, and then introduce those measures which make it
harder.
- Warning
notices and signs
- Prominent
signs and notices warning customers about the
consequences of theft. They are inexpensive and work best
if displayed in areas shown to be most at risk.
Mirrors
Mirrors
can help you keep an eye on areas which would otherwise
be out of sight.
Display
('loop') Alarms
High
value goods can be protected by alarm wires which 'loop'
through them to an alarm box. If the wire is disconnected
or cut, the alarm sounds. Product tagging may also be of
value.
In-store
closed circuit television (CCTV)
CCTV
cameras will deter some thieves, and can help with
prosecutions if good quality equipment is used. Cameras
should be highly visible, eg monitors may be mounted at
entrances, and signs displayed alerting potential thieves
to the use of CCTV. Dummy cameras can provide an
inexpensive short term deterrent on their own, or
increase the apparent cover and hence deterrent value of
a live system. But do not rely solely on dummy cameras.
Thieves will soon find you out.
Working
With Others
Radio-Link
Schemes
These
schemes link a number of different retailers, and usually
provide a channel with the local police. So warnings
about the approach of known warnings about the approach
of known troublemakers can be given and they can also be
used to summon police assistance. Talk to neighbouring
businesses, and ask your local beat officer or crime
prevention officer for advice.
Town-Centre
(or Shopping Centre) Closed Circuit Television
CCTV in
town centres can also deter shop thieves and be used to
assist with their arrest if they are not caught
immediately. Connecting town centre CCTV schemes to a
radio link, pager system or other communication system
linked to the police or other control centre greatly
increases the value of CCTV to retailers.
Truancy
Watches And Unaccompanied Children
Truancy
watch is a partnership scheme which trains retailers how
to deal with children who are in shop during school hours.
The schemes usually provide police and education
authority contact points for problem cases, but the idea
is that just being noticed will deter schoolchildren from
truanting. Shopkeepers can put up stickers to advertise
their involvement with a scheme. Some shops limit the
number of unaccompanied children they allow in the shop
at one time. Plastic screens in front of sweets displays
can reduce the temptation to steal.
Store
banning
Your
shop is private property, just like your home. Although
there is an implied invitation to come in and shop, you
are fully entitled to exclude any person from your shop
if you feel that their presence is unhelpful to your
business; eg drunks, or someone whom you have
previously caught, or suspected of stealing. You do not
have to give any reason for banning someone. Just
politely tell them that you would rather they did not
shop here any more, and that you would appreciate it if
they do not come into your store again. If they return
they will be trespassing, and you can order them to leave.
If they refuse, you are entitled to call the police to
assist you in removing them. If your shop is in a
shopping centre, then you can call a security guard.
Remember-
Train
your staff;
Keep
your shop secure, and cut down opportunities for
thieves;
Investigate
the use of CCTV;
Work
with others: eg retailers; the police; local
authorities to see what you can do to prevent
crime in your shopping area.
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