Preventing Customer Fraud - A Guide For Retailers
The
definition of fraud
The
majority of fraud incidents affecting retailers are
defined as deception: obtaining property by deception,
obtaining services by deception, and evading liability by
deception.
What
is the scale of the problem?
The
retailers covered by the British Retail Consortium's
1994/95 Retail Crime Costs survey provided information on
their losses from fraud during that financial year. Their
figures indicate that payment card fraud cost £3.6
million, and cheque fraud cost £8.3 million.
The
Association of Payment Clearing Services (APACS) monitors
the level of loss to the card issuers, who are the main
losers from plastic card fraud. APACS reports that about
two thirds of the issuers' losses relate to
transactions processed by retailers. In 1995, these
losses totalled £83.3 million.
The
types of fraud which most commonly affect the retail
sector are described below, together with a range of
preventive measures which retailers can take.All
retailers should consider establishing a policy to
prevent fraud. Staff should be trained to deal
with the various methods of payment available, and to
know how to verify documents and the identity of
customers. It is also important to ensure that this
training is given to all new employees.
Payment - Card And Cheque Fraud
Stolen cheque books, cheque guarantee cards, credit cards
and debit cards are often used to defraud retailers. The
fraudster may even have other stolen documents, belonging
to the genuine cardholders, to support the use of the
stolen card.
Fraudsters
also use cheques which have been fraudulently drawn or
stolen from building societies. These cheques will have
been printed for a specific customer, and will bear that
customer's name. Because of this, retailers often do
not query their validity. However, these cheques are
often for far greater amounts than customer-written
cheques.
What can you do about it?
While it is very difficult for signatures on plastic
cards to be erased, or for the signature strip to be
replaced, many fraudsters have become proficient at
forging signatures. They rely on retail staff not to
notice or challenge any differences.Train
your staff to:
- Watch
the customer sign (keeping hold of the card
while this is being done) and make sure the
signatures match;
- Check
the signature strip for any signs of tampering;
- Check
the start and expiry dates on the card;
- Make
these checks obvious to the customer;
- Telephone
for authorisation, where appropriate, or for
cheque guarantee cards, telephone the relevant
helpline number;
- Vary
the authorisation levels frequently, even between
different stores in the same chain;
- Refer
to a list of lost/stolen cards, if there is one
available;
- Check
any supporting identification (ie driving licence),
where appropriate
- Be
suspicious when a customer selects goods without
thought or care. If in doubt, telephone for
authorisation using 'Code 10'.
Some
retailers use equipment at the point of sale which, via a
computer network, automatically obtains authorisation for
every plastic card transaction. This detects cards
immediately after they have been stolen. However, it is
still important to make the above checks; don't
rely on the electronic equipment alone.
The
Association for Payment Clearing Services (APACS)
represents the interests of banks and building societies
in the prevention of plastic card fraud, and runs an
ongoing campaign called 'Card Watch'. Retailers
can telephone APACS for a Retailer Training Pack on 0990
500005.
When an
incident occurs
- Do
not take risks. For example, staff should not
withhold a plastic card if they feel that it will
put them at risk of violence from the fraudster.
However, it is often fairly easy to retain a card,
as fraudsters are normally quick to leave the
premises if they think they have aroused
suspicion.
- The
card should be touched as little as possible.
When it is handled, it should be by the edges.
This will help to preserve any fingerprints or
other forensic evidence.
- Cut
the bottom left-hand corner off the card to
prevent any further use of it. However, make sure
that the signature strip and hologram are not
damaged in any way.
- If
you hand the card over to the police, note the
name and number of the officer, the location of
their station, and obtain a receipt. Then advise
the bank.
Credit
Fraud
Fraudsters target retailers who offer credit facilities.
They obtain credit by providing a genuine address and
other details, but move on before making any payments.
This is a difficult area to tackle, as it can be
difficult to separate fraudsters from customers who have
simply run up a large debt.
What can
you do about it?
- You
should always ask a customer who is seeking
credit to produce more than one proof of their
identity. However, this will only have a limited
effect; as explained above, many fraudsters
will be able to produce genuine identification.
- Establish
strict vetting procedures to deal with
applications for credit. CIFAS - The UK's Fraud Prevention Service -
will be able to
assist with this. CIFAS holds detailed
information on incidents of fraud and attempted
fraud, and has the full support of the police.
Further informastion can be obtained from the
CIFAS website.
- Impose
credit limits, and do not allow customers to
exceed them.
- Watch
out for customers who have large long-term debts
and are not making regular payments. Do not allow
them further credit.
Refund
fraud
Fraudsters, having stolen goods, will then return them
for a refund, sometimes without even removing the goods
from the shop. They can get more from a cash refund than
from selling the goods themselves. They use forged till
receipts or genuine receipts from previous transactions
as 'proof of purchase', or may even claim to
have lost the receipt.
Fraudsters
may also buy goods, and claim refunds on them once they
have used them. This effectively gives them free hire of
the product. The goods targeted range from clothing to
electronic goods, for example camcorders.
What can
you do about it?
Obviously, a retailer's primary aim will be to
prevent the initial theft of goods by fraudsters.You
should also consider establishing a full policy for
dealing with refund claims. However, it is important to
ensure that the terms of this policy do not infringe upon
your customers' statutory rights. Customers are
entitled to expect goods:
- To
be accurately advertised and described;
- To
be of satisfactory quality;
- To
be fit for the purpose for which they are
intended.
However,
customers are not entitled to return
goods if:
- They
have simply changed their mind about the purchase;
- They
have, in the eyes of the law, 'accepted
ownership' of the goods, ie if they have
marked or altered them, or if they have kept them
for a reasonable amount of time without returning
them.
Therefore,
refund fraud above can often be dealt with by refusing to
offer refunds for goods which have no defect and which
meet the above conditions. Alternatively, you may like to
consider the following measures.
- Insisting
upon proof of purchase.
- Insisting
that the original packaging be returned with the
goods.
- Offering
credit notes instead of a cash refund.
- Taking
the name and address of the customer; this
will enable you to keep a record of claimants,
and check for regular ones. You could also obtain
this information by insisting upon sending a
cheque refund to the customer's home.
You
should be aware that some fraudsters may be deliberately
damage goods and attempt to return them as defective.
What can
you do about it?
- Ask
for proof of purchase.
- Train
your staff to thoroughly check and operate
products, in front of the customer, before
selling them. This will put you in a better
position to challenge a suspected fraudster,
particularly if the defect on the product is very
noticeable and is likely to have been spotted at
the point of sale.
It is
important to remember that all of the above measures are
voluntary.
Some
retailers are happy to offer fairly generous refund
schemes; it is for you to assess the risk to refund
fraud to your business, and decide upon a suitable policy.
It is good practice to display the terms of this policy
in the shop, so that customers are fully aware of them.
Counterfeit
currency and gift vouchers
Retailers should be alert to the use of counterfeit
currency by fraudsters. While this area of fraud is still
relatively small, the cost of individual incidents can be
high, as forgers tend to produce large denomination bank
notes; £20 and £50, rather than £5 or £10.
The
forging of gift vouchers is easier for fraudsters, as
their designs are often less intricate and easier to copy
than banknotes.
What can
you do about it?
- Ensure
that all staff check high denomination banknotes
for the watermark, and for the vertical silver
strip.
- Forgeries
are often of inferior quality. Watch out for
banknotes with slightly different colouring, and
ones which feel as though they have been printed
on poor quality paper.
- However,
forging techniques are becoming increasingly
sophisticated, and some forgeries can be very
difficult to spot. There are special detection
devices available; consult your local crime
prevention officer for further advice.
- If
you accept gift vouchers, make sure staff are
aware of their designs, their paper quality, and
any other checks which are built into them.
- Make
checks obvious to the customer. In many cases, it
will be possible to preserve the evidence, as a
fraudster will leave quickly if they think they
have aroused suspicion. However, as always,staff
should not take any risks in
attempting to do this.
- Look
out for any unusual trading patterns with
vouchers.
- Report
any incident or suspicion to the police. Your
local crime prevention officer will also be able
to warn you if there is a particular spate of
forgery incidents in your area.
Supplier
fraud
Retailers should be alert to suppliers who knowingly send
short deliveries or sub-standard goods, or send incorrect
invoices. Retailers who have more than one outlet should
be particularly careful, as their stock-checking systems
are more complex, which makes short deliveries more
difficult to spot. Fraudsters will try and take full
advantage of this.
What can
you do about it?
- Ensure
that all stock-checking processes are thorough,
and check that each delivery meets the
requirements of the original order.
- Check
the invoice carefully; make sure that you
are not being overcharged.
- Check
that delivered goods are not faulty. This is
particularly important with electronic goods. It
is also important to make sure that any
technology within the packaging of a product,
such as bar codes or electronic tags, is fully
functional.
- Be
very careful about making any advance payments
for deliveries. Fraudulent companies will
disappear with the money, or deliberately go into
liquidation.
Closed-circuit
television
Closed-circuit television (CCTV) can make a big impact to
both detecting fraudsters, and deterring them from your
premises. However, it is important to remember that:
- In
order to be used as evidence in prosecuting a
suspect, CCTV pictures need to be of sufficient
quality, and need to be stamped with the date and
time.
- For
a full deterrent effect, CCTV cameras need to be
positioned so that they are in full view of
customers. You should also consider displaying
signs which warn customers that CCTV is in use.
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